Poster #2 in my WIRED series. This one’s for all the QR-lovers out there. ;)

Poster #2 in my WIRED series. This one’s for all the QR-lovers out there. ;)

It’s fake movie poster time. WIRED wants you to get involved with new technology and media. The digital age is nothing to be afraid of! Stay current and tech-savvy with WIRED.

It’s fake movie poster time. WIRED wants you to get involved with new technology and media. The digital age is nothing to be afraid of! Stay current and tech-savvy with WIRED.

Adapted from a 3rd year Ad Concepts assignment tackling Gravol, this is a bus shelter campaign geared towards fearless foodies who want to keep up their adventurous eating without feeling sick.

My friend Jake Ross and I wanted to have some fun and shoot a tongue-in-cheek ad that took a product and promoted a relatively unmarketable and socially negative/alternative usage instead of trying to sell it virtuously. So, we came up with this ad for the Instant Messenger! I still think it represents a social reality, even if no company would probably want to admit it or air it :) It was a fun project, and I was happy to help conceptualized it, write it, storyboard it, and I even have an easter egg credit within the video itself (find it if you can). Fun times.

Wrapping up the advertising degree at OCAD, so it’s time to get my portfolio in order. Still working on upcoming additions, but here’s where I’m at so far. Click the post title!

Toronto Tourism copy ad, directed at Torontonians.

Toronto Tourism copy ad, directed at Torontonians.

I love sushi, but these days it would take an army to drag me to one of the many crappy all-u-can-eat “Japanese” restaurants springing up like weeds all over Toronto. I’ve suffered through a lot of these troughs that ruin the good name of raw fish, so awhile back after a friend dragged me to one of these places, I felt like writing some copy for an authentic Japanese sushi joint that doesn’t specialize in cramming your face full of tempura flakes and mayo-soaked “sushi” going by names like “SkyDome Roll”, “Crazy Love Roll”, and “Wizard of Oz Roll” (yes, I’ve seen these in real life).

Wall 3.5 - Final Wall.

Wall 3.5 - Final Wall.

RockBand3.com website intro video, featuring and introducing the Pro Panel.

RB3 Pro Panel Video Series - “Stage Theatrics” (animated spec version - the real deal would be shot live)